No.009
Concrete Season
An autumn campaign shot in one car park over two days, using only the light that was already there.
Client
Fjord Wear
Year
2022
Discipline
Campaign, Photography
Filed under
Campaign
Photography
Overview
No lights, no location
The budget removed the possibility of a location scout, so we took the constraint seriously and shot everything in a single structure. The concrete gave us four walls of grey and a ceiling that cut the sun into strips.
Layouts crop tight and hold the figure off centre. The campaign ran across six formats without a single image being reshot.
